Every action we take is in service of our ultimate goal: a future where all people have the chance to lead more fulfilled lives through access to excellent reproductive healthcare. Our culture and values guide us, drive us and are what will get us there.
Patients should not have to settle for average, so neither do we. We strive for better: working to ensure radically improved experiences and outcomes of reproductive healthcare through continuous, curious listening and learning and by challenging conventional wisdom.
We work with exceptional people who want to do exceptional things. Growth mindsets are sought and celebrated. We're tightly aligned on objectives and values, but nurture independence, activating people to get the right things done swiftly and boldly to achieve paradigm shifts.
We are committed to the highest clinical, legal and ethical standards, and operate from a scientific approach, using data to guide our decisions and test our hypotheses towards achieving high-quality digital therapeutic solutions for reproductive health.
We blend empathy and excellence in all we do. That means putting the holistic well-being and happiness of our patients, partners and our own team at the heart of solutions. We respect differences and aim to maximize each individual's potential.
Technology is only as innovative as the people, teams and partners using it. We value transparency, interdisciplinary connections and work to bring together experts from all areas to pioneer ambitious new approaches based on powerful person-to-person relationships.
Psychological safety is paramount in our products and services, and in our team. We recognize and welcome diversity and new perspectives in all their forms. By communicating candidly and non-judgementally, we create space for new ideas and opinions and foster resilience.
To make the experience and outcomes of fertility care 10x better by 2025, by inspiring and enabling accessible “whole person” care.
We're striving to build a world where every person with fertility challenges can find personalized, effective and empathetic care that helps them build their family, their way.